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Alpine Chic

Alpine Chic – Village Plaza

Women’s mountain-style apparel, footwear and accessories

Open 9am – 5pm every day

Elevate your mountain style with apparel from Sno Skins, TenTree, Carve Designs and Alp- N-Rock; footwear from Sorel and Ugg; and jewelry from Chan Luu, Bronwen, and an eclectic assortment of local jewelry artists. Whether you are looking for a fantastic gift, a stylish memento of your trip to Durango, or wanting to find a fresh look for après ski, Alpine Chic is the hub for ladies mountain apparel.

Trail of Charms

Sendero Jewelry’s Trail of Charms collection is now at Alpine Chic. Find beautiful silver and bronze charms, plus the charms collection display and map at Alpine Chic. Collect all seven charms for just $20 each.

View Purgatory Village Map