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3 _ Purgatory at Durango Chamber of Commerce _ Jack L and Dave R _Handshake_

Partnership for Local COVID Relief

Purgatory Resort officials announced a new partnership between the resort, the Coleman Charitable Foundation (CCF) and the Durango Chamber of Commerce to provide local small businesses with COVID-19 relief. The resort and foundation are collectively donating over $60,000 from the ski area’s first season pass sale in order to fund the program.

“We are honored and humbled as the recipient of Purgatory and CCF’s generous donation. It could not come at a better time with so many impacted by the COVID-19 pandemic.  This will help fund numerous chamber projects as we continue to serve our business community and members” remarked Executive Director for the Chamber Jack Llewellyn.

The Chamber, a membership-based organization that promotes and supports the local business community through communication, advocacy, education, leadership and financial viability, will form a subcommittee to determine the disbursement of funds. Some of the proposed programs include bolstering a scholarship program and offering a new series of free educational programs. 

Llewellyn added, “I look forward to exploring ways we can assist the greatest number of businesses helping them recover from the pandemic. My hope is being able to offer educational programs to larger numbers of businesses similar to the examples will benefit many.”

Some examples of educational topics include: writing resumes, social media, financials in a business unusual environment, health and safety for employees and their families, COVID-19 liabilities and hosting virtual events. Additional ways to help businesses impacted by the pandemic are being explored. 

“COVID-19 has created new challenges for everyone, including all of us at Purgatory,” said Dave Rathbun, General Manager of Purgatory Resort. “Because we concentrate on having a direct and meaningful impact in our community, it was important for us to find a way to show our support to the local businesses during these difficult times.”